Within Canada, consumers are able to easily transfer money using Interac e-transfers. Once users cross the border, however, the process becomes more complex. International consumers have two primary concerns about wiring money: transparency and ease of use. My mission statement:
“I believe that developing an app that provides transparency, multilingual service, and freedom of choice will build trust and save time.”
My Role:
I worked on this project as a lead designer and user researcher. Main areas of responsibility:
• Management (weekly reviews and task organization)
• User Research & Analysis (user interviews, white paper research)
• Design (wireframing, branding, UI design)
• Lo and Hi-fidelity Prototyping (flow and interactions)
• Usability Testing (iterative design)
Project Title:
SendU Mobile App for Maple Bank
Purpose:
Developing an international wire transfer service for Canadians around the world
Client:
Maple Bank
Timeline:
Six weeks
User Interviews were essential to proving my hypothesis and gaining insights into our target user’s habits and frustrations. Our team looked at the responses of four individuals representing a variety of demographics:
Results:
A User Persona was generated based on these findings.
Insights from the user persona formed the foundation the app's design. Some notable design considerations include:
I used several methods to step into the shoes of our users.
Journey maps and storyboards anchored the user's POV in my design.
A user flowchart illustrated each step of the interaction process to achieve the user's goal:
“As a user, I want to create a new recipient and send $100 USD to them through SendU.”
Competitor brands like Wise and Remitly shared some common design features, like price comparison, progress bars, and transaction history
I decided to narrow my focus on three main screens:
I eliminated some ideas in order to streamline the app's function
- Transaction History Sorting
- Interactive FOREX chart
- Scheduled transactions
1/4
Simulating an authentic app interaction was essential to gathering useful insights from user feedback. Building a solid component set enabled me to build and modify the design with ease. Including sample transactions allowed users to experience an "aha!" moment.
After building a working prototype, it was tested by several users. By animating the transaction process, I was able to observe user's natural behaviour, like attempting to initiate a transaction from the transaction history page.
My goal was to create a clean, modern look that helps users find information quickly and clearly. I created a colour scheme that invoked feelings of trust and reliability.
Interviewing a range of demographics revealed unexpected information, and their personal anecdotes informed a deeper emotional understanding of the user’s needs.
Some users did not have the words to communicate their frustrations, but demonstrated them through their facial expressions and actions, like repeatedly tapping a button because they expected something different to happen.
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